Реферат: Clean Clear And Beautiful Skin Essay Research
Название: Clean Clear And Beautiful Skin Essay Research Раздел: Топики по английскому языку Тип: реферат |
Clean, Clear, And Beautiful Skin Essay, Research Paper One of the most popular trends of today is to have clean, clear, and beautiful skin. This advertisement placed by SmithKline Beecham in the popular teen magazine,YM, rves to help people have healthier skin. The ad appeals to the teenager who wants to have their skin gently cleaned, pores that are deep cleaned, and most importantly prevention of pimples. To emphasize the benefits of skin care products the headline states, ?3 steps to cleaner, healthier skin? in big letters. This statement immediately grabs the attention of the reader. ( It is very important to have a catchy phrase or bold statement going across the top of the page, this will attract the reader.) Directly below the heading there are three separate pictures of skin cleansing products. The first product is OXY facial cleansing wash, below that is a jar of OXY deep pore cleansing pads, and the third product is a tube of OXY deep action night formula. Next to the three products is a dark, blue column explaining OXY products. The first explanation is how OXY gently cleans the surface of your skin. It states, ? using a gentle facial wash, lather in hands and massage lightly. Scrubbing pores can actually make them worse.” The second explanation is how OXY uses salicylic acid to deep clean pores. It states, ? After gently cleansing the surface of your skin, clean deep into pores once a day with salicylic acid medicine?.” The third explanation is how OXY prevents pimples with benzoyl peroxide. This states, ? After gently cleansing the surface of your skin, eliminate acne bacteria deep in the pores once a day with 2.5% benzoyl peroxide?.” . At the bottom of the column there is a paragraph that says, ? If you do not see improvement after using this regimen correctly, then it is recommended that you see a Dermatologist . ( A Dermatologist is a physician who specializes in skin health.) By the advertiser putting that statement there, it makes the reader feel that OXY really trusts their products, and that OXY really cares about their customers. The last eye-catching statement the advertisement has is at the bottom of the page in big, black letters. The statement says, ? Nothing looks better than skin with balance.” This really makes the reader feel that OXY will make their skin well balanced and beautiful. To emphasize the importance of deep cleaned pores the bottles of skin cleansers are placed in a pool of sparkling water.( The purpose of the bottles being in water is to make the reader feel like if they use this product their skin will sparkle like that too). Behind the water is a slight color enhancement. The colors of purple, pink, green, and yellow bring out a more appealing look to the reader. It catches the readers eye and makes them want to read the advertisement. There are a lot of different types of skin cleansing products out in the market. In order for a company to stay competitive is very important they maintain their prices at a reasonable price, they have reliable products, and that they have good advertisements. Without good advertisements, the reader will continue on reading and not bother to look at the advertisement. On the other hand, if the advertisement catches the reader’s eye, it will make the reader consider looking at, reading it, and possibly buying. If a company wants anything to sell productively, they must good advertisement skills. |